The secret to your success

I’m sure a key element in your success has been how you have built interpersonal relationships. Interacting with others, delivering good news as well as explaining and apologizing when things haven’t gone well. Gaining credibility over the long term. How you say something can be as important as what you say.

That has been the not-so-secret key to our success with patients as well. We meet patients in person at patient events (conferences, walks, educational forums, etc.) where we recruit them. We get to know them and they get to know us. And our relationship grows as we invite them to surveys, pay them rapidly, respond to any questions they may have, share disease-related information, and resend any checks that have been lost in the mail (surprising, but that happens from time to time). As they grow to trust us, they spread the word about Rare Patient Voice. They tell others in their support groups, advocacy chapters, or closed Facebook pages, and our panels grow. With authentic patients. So that when you need authentic rare patients, we can provide them, usually within two weeks for both qualitative and quantitative research.

We will be building patient relationships at many patient events in the upcoming weeks, for Crohn’s, Sjogren’s Syndrome, Hemophilia, Pulmonary Fibrosis, Pulmonary Arterial Hypertension, Cystic Fibrosis, Sickle Cell, and HIV.

Let us know what patients or caregivers you need for market research or HEOR studies. If we don’t have them, we’ll work to build a panel.

About the author: Wes Michael, President and Founder of Rare Patient Voice, has been involved in rare and orphan diseases since 1998, interviewing and surveying patients, caregivers, physicians, nurses and advocacy leaders. Wes has more than 30 years experience in marketing research, and more than 15 years in healthcare marketing research.

{ 0 comments… add one }

Leave a Comment

Previous post:

Subscribe to the Business Blog

Enter your email address:

Post Archives